This week Aaron and Michael jump into three popular weather websites and poke them with a sharp stick while making observations about how frustrating they can be (see also: ads, too many ads), and what can be done to improve them. Aaron might have also started a new business venture in the process, we aren’t totally sure.

We start out with a brief chat about the Evernote rebranding and the role it plays in managing our stuff.

• CEO Notebook: Say Hello to a Refreshed Evernote, Evernote’s officially announcement
• Skepticism About Evernote’s New Announcement at RobbyBurns.com

Note: Aaron’s audio was a little rough in the episode. We just ran with it, so please excuse the little bit of clipping you’ll hear from time to time.

Followup Resources

• Annoying Online Ads Do Cost Business as researched by the Nielsen Norman Group
• Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop, also from NNG
• The Signal and the Noise: Why So Many Predictions Fail–but Some Don’t by Nate Silver
• User Goals and How They Influence Information Design Decisions from the Interaction Design Foundation
• User Goals vs. Business Goals: Finding the UX Tipping Point compared at UXPin